By Susan Sweeney CA CSP HoF
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Extra info for 101 Ways to Promote Your Web Site (101 Ways series
Better yet, have your target market review and provide feedback—sometimes you are too close to the forest to see the trees. Keep text brief. Almost 80 percent of Web users merely scan online text as opposed to actually reading it. Make your key points quickly and succinctly, and use lots of bulleted lists, headers, and horizontal rules to create visual breaks in the content. This helps keep visitors interested enough to read the information on your site. If they are faced with huge blocks of text, most visitors are overwhelmed by the quantity of the information and either are too intimidated to read your message or do not want to spend the amount of time it will take to read your message.
Read everything you can find, and examine the findings of industry experts. Your Web site objectives form a critical element in your Web site design and development, as you will see in the next section. Target Markets It is important to define every one of your target markets. If you’re going to build this Web site, you might as well build it for all of your target markets. com) • Their expectations. For each and every one of your target markets, you should also try to determine an appropriate “WOW” factor.
An additional feature you might wish to include, if your site is fairly large, is an internal search tool. Internal search tools allow users to enter their query in a search box and have all relevant matches returned. This is a particularly useful feature if you sell many products directly on your Web site or if your site contains many pages of content. It allows the user to quickly search for the desired item or information using the product’s name or a relevant keyword. Again, keep the design of your site consistent.
101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF