Advertising Age - 21 March 2011 by Abbey Klaassen (Editor) PDF

By Abbey Klaassen (Editor)

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The news­ papers were giving columns of space to inform (or misinform) them of the latest discoveries; a new dictum from Albert Einstein was now front-page stuff even though practically nobody could understand it. ”21 The 1920s was also the period when the psychosexual theories of Sigmund Freud found a mass audience. “Psychology was king,” Allen ob­ 40 T R U S T U S , W E ’ R E E X P E RT S ! serves. ” The Wizard of Spin Freud exerted particular influence on Edward L. ” For him, Freud was not just a towering intellect but a family member and personal men­ tor.

And become incapable of adding anything new,” he wrote. ”5 As an alternative to the concept of rule by philosopher-kings, he envisioned a utopian society run by a technical elite, which would draw upon the knowledge generated by sci­ ence in order to govern in the interests of efficiency, order, and progress. The Royal Society for the Improvement of Natural Knowledge, founded in 1660 as England’s official scientific society, drew much of its inspiration from Bacon’s belief that scientific knowledge should come from all quarters and walks of life.

Today’s public relations industry has become so pervasive that part of its invisibility stems from the fact that it is, indeed, every­ where—from T-shirts bearing product brand names to movie product placements to various behind-the-scenes efforts at “issue management,” “perception management,” or “crisis management” (to use just a few of the currently fashionable buzzwords). , or Celebrity Focus, specialize in recruiting celebrity and expert spokespersons for the PR industry. ” The larger PR companies offer all of these services and more under a single roof—one­ stop shopping for advertising, public relations, traditional lobbying, re­ search, polling, direct-mail canvassing, and creating “grassroots” support for issues.

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Advertising Age - 21 March 2011 by Abbey Klaassen (Editor)


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