Download e-book for iPad: Advertising and Society: An Introduction by Carol J. Pardun

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the impression of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impression on society.

  • Expanded with 5 new chapters masking the influence of rising applied sciences, together with the evolution of Direct to purchaser (DTC) pharmaceutical advertisements; product placement in a number of media; and the growing to be intrusiveness of web marketing
  • Explores a huge diversity of issues together with alcohol, tobacco, and intercourse in ads; the professionals and cons of detrimental political ads; advergrames; and using stereotypes
  • Examines the influence of ads via its distinct ‘point/counterpoint’ layout –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends large readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject heritage and key matters, besides student-friendly beneficial properties similar to principles for papers and questions for discussion

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Extra info for Advertising and Society: An Introduction

Sample text

This is called value-based pricing – as distinct from cost-based or demandbased pricing. There are numerous examples already in the marketplace – from the subscription prices offered to students versus adults on newspapers to lower pricing of long-distance phone calls in off-peak business hours. The digital age requires a whole new way of thinking about the value delivered by a print advertisement versus a television commercial versus a digital banner ad. Pricing based on click-throughs of online advertising is but the first step in the evolution to a new form of digital value-based pricing of advertising.

Let’s be smarter and put marketers on to the new scent of a different demand coming from children so that they will gladly give children what they ought to have. References Cialdini, R. (2006). Influence: The psychology of persuasion, rev. edn. New York: Collins Business Essentials. Creamer, M. (2006). P&G CEO to ANA: Just let go: A. G. ” Advertising Age (Oct. 6). com/ article/special-report-ana06/p-g-ceo-ana/112311/, accessed Mar. 19, 2013. Gilbert, D. (2006). Stumbling on happiness. New York: Knopf.

Advertising: Its place in political and managerial economics. London: Macmillan. Reekie, W. D. (1977). The market in advertising. In I. R. C. Hirst and W. D. ), The consumer society. London: Tavistock Publications, pp. 65–89. Steiner, R. L. (1973). Does advertising lower consumer prices? ): 19–26. Telser, L. G. (1964). Advertising and competition. Journal of Political Economy 72: 537–562. The Economic Impact of Advertising 17 Counterargument Advertising makes products more expensive Penny Abernethy University of North Carolina, USA As consumers, we witness it all the time.

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Advertising and Society: An Introduction by Carol J. Pardun

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