By Anne M. Cronin
Offering a close account of up to date outdoors ads and its courting with city house, this e-book examines what the open air advertisements tells us in regards to the advertisement creation of city house, what practices show approximately modern capitalism, and the way advertisements and billboard buildings interface with areas of the town
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Additional info for Advertising, Commercial Spaces and the Urban
Spokesperson, IPA) This encapsulates the industry perception that I observed many times – that formal quantitative calculation and measurement can be unduly restrictive. On one level, this corresponds to Callon and Muniesa’s (2005) observation that there is no longer a strict division in calculative practices between (qualitative) judgement and quantitative (or numeric) calculation. But the practices I observed suggest something more – an awareness among practitioners that the referentiality of their classifications and calculation to ‘the real world’ is mutable and flexible, and that the commercial energy or vitalism which is performed in these market practices and relationships can be tapped for their benefit.
So you can cross analyse the two areas and that’s like the holy grail to the media world − single source data. Everybody knows TGI is a little bit ropey round the edges but it’s the best we’ve got. So it works on that basis and it is like a currency so that a media buyer will have a look at people who are interested in buying CDs for instance or, I don’t know, people who have widescreen TVs ... and then they’ll go and check their media habits and they’ll find that they index greater than a hundred on outdoor.
42 Advertising, Commercial Spaces and the Urban The confluence of multiple commercial factors creates a new support surface for market relations – a calculative space. It is clear that the outdoor advertising industry has a range of appreciable effects on urban space. Advertising on panels, billboards, buses and taxis all directly impact upon the making of spaces. ). Advertising constantly reiterates the commercial nature of supposedly public urban space in a hyper-visible way, and also finances urban infrastructures such as the London Underground through the large contract fee required from the media owner of tube advertising sites.
Advertising, Commercial Spaces and the Urban by Anne M. Cronin