All You Need is a Good Idea!: How to Create Marketing - download pdf or read online

By Jay H. Heyman

ISBN-10: 0470237910

ISBN-13: 9780470237915

ISBN-10: 0470378654

ISBN-13: 9780470378656

In All you would like is an efficient notion, Jay Heyman indicates you the way to create strong advertising and marketing and ads rules that would dramatically raise revenues in your enterprise. ideal for marketers and small enterprise owners?or operators of any measurement company, for that matter?this worthwhile advertising and marketing source may also help any company stand out on the market, construct greater marketplace percentage, achieve exposure, and scare the pants off the contest. This booklet is the ideal advisor to making actually strong advertising messages.

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Extra info for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

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Get your foot (or other body part) in the door? indd Sec1:31 4/7/08 7:12:43 PM 32 WHERE ARE YOU GOING? There are as many reasons as there are businesses. But in no case is the answer: all of the above. The more singleminded and focused the strategy (and that is what you are developing: a strategy), the more likely the ideas you generate based on that strategy will be compelling, persuasive, and unique. If your strategy (what you have decided you want to accomplish) is simply “I want to sell more Phufkels,” then almost any idea you come up with will fit that vague thought.

I don’t know you personally. But I am willing to wager that you are not the only one who makes Phufkels. Someone else out there makes or sells Phufkels that are very similar to yours. ” And your competition is calling on, advertising to, visiting, and trying to sell to many of the people you are also contacting. Now, you would love to sell more Phufkels than those other guys, wouldn’t you? This is especially true if you once worked with them and most especially if you once worked for them. But how can you convince a prospect that your Phufkel is better/different?

Sell an improved Phufkel? 7. Let more people know you exist? 8. Change a customer’s perception of your company? 9. Make your business appear bigger? 10. Get your foot (or other body part) in the door? indd Sec1:31 4/7/08 7:12:43 PM 32 WHERE ARE YOU GOING? There are as many reasons as there are businesses. But in no case is the answer: all of the above. The more singleminded and focused the strategy (and that is what you are developing: a strategy), the more likely the ideas you generate based on that strategy will be compelling, persuasive, and unique.

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All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results by Jay H. Heyman


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