By Larry Oakner
Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a number of Laughs from Our Sponsor bargains an in-depth examine one of the most profitable and interesting radio advertisements from the final part century, provided by way of advertisements veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the interesting and humorous ads that chronicle radio historical past. broad interviews with account executives, consumers, manufacturers, and actors provide a special standpoint at the improvement of funny radio advertisements through the years and what it takes to create a memorable and potent crusade. And Now a couple of Laughs from Our Sponsor indicates advertisements pros the way to maximize simply sixty seconds of airtime to win buyers over and offers unique recordings of a few of the main enjoyable and enlightening advertisements ever produced.
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Extra resources for And Now a Few Laughs from Our Sponsor with CDROM
Uh, freshness from escaping, how can I instruct my breweries back home to imitate Piels beer and create a beer of our own exactly similar to it? BERT: Ya can’t. It’s impossible. RUSSIAN: [Talking/arguing with the translator] TRANSLATOR: He says, give me five years and I will do it! Do you wish to bet? BERT: Yes, yes, put your money where your mouth is! qxd 6/3/02 10:23 AM Page 29 D uring Stan Freberg’s half century of brilliant work, he has been called everything from “The Che Guevara of Advertising” by the New York Times to “a marketing genius” by Broadcasting magazine to a “National Treasure” by the Los Angeles Times to a Stradivarius in the symphony of comic voices.
Despite the rampant success of the ads, it wasn’t only the bad taste of the beer that marked a decline in sales four years later. A cold summer in the New York area in 1960 added to flattened beer sales. Trying to avert blame for lagging sales, Young & Rubicam started to question the effectiveness of the popular campaign in October and December of that year. Acting fearfully,Y&R lobbied hard to dump the campaign—despite reluctance by the Piel Brothers client. However, the agency’s efforts were successful.
Piels Beer Scripts © Goulding-Elliott-Greybar Productions, Inc. RUSSIAN-SPEAKING MAN: [Speaking in Russian] TRANSLATOR: He wishes to know why your Piels beer tastes better than that of other American breweries. BERT: Tell ’em, Harry. HARRY: Well, uh, Piels Brothers, here in Brooklyn and Staten Island . . BERT: Brew a beer with extra long lasting . . HARRY: . . brew a beer with an extra long lasting head and that head acts like a seal keeping flavor and . . BERT: Freshness . . HARRY: . . freshness from escaping.
And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner