Download e-book for kindle: And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner

By Larry Oakner

ISBN-10: 0471202185

ISBN-13: 9780471202189

ISBN-10: 047126329X

ISBN-13: 9780471263296

Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a number of Laughs from Our Sponsor bargains an in-depth examine one of the most profitable and interesting radio advertisements from the final part century, provided by way of advertisements veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the interesting and humorous ads that chronicle radio historical past. broad interviews with account executives, consumers, manufacturers, and actors provide a special standpoint at the improvement of funny radio advertisements through the years and what it takes to create a memorable and potent crusade. And Now a couple of Laughs from Our Sponsor indicates advertisements pros the way to maximize simply sixty seconds of airtime to win buyers over and offers unique recordings of a few of the main enjoyable and enlightening advertisements ever produced.

Show description

Read Online or Download And Now a Few Laughs from Our Sponsor with CDROM PDF

Similar advertising books

Download e-book for iPad: Writing Copy for Dummies by Jonathan Kranz

Tips about writing to shoppers and business-to-business

Create beautiful, results-oriented, sales-generating copy

Need to provide profitable replica on your enterprise? This quick, enjoyable consultant takes you thru each step of a profitable copywriting venture, from junk mail, print advertisements, and radio spots to sites, articles, and press releases. You'll see the best way to assemble an important details ahead of you write, construct know-how, land revenues, and continue clients coming again for more.

Discover How To:

- Write compelling headlines and physique copy

- flip your study into really good ideas

- Create motivational fabrics for worthwhile causes

- repair tasks once they pass wrong

- Land a role as a copywriter

Eight Giant Steps to Global Domination: A Personal Guide to by Kenn Viselman PDF

The Itsy Bitsy leisure corporation is a huge within the profitable and aggressive box of children' leisure. In 4 years, less than the management of Kenn Viselman, it has turn into a multi-billion greenback sensation. during this e-book, Viselman presents classes drawn from his enterprise successes, on what it takes to develop into a massive participant.

Denny Hatch, Don Jackson's 2,239 tested secrets for direct marketing success PDF

"A 10-pound center of Godiva sweets could not probably be extra scrumptious and enjoyable than the juicy nuggets that fill this anthology of direct advertising and marketing wit and knowledge. learn it slowly. it is a e-book to be studied, to be savored, and--of course--to be unashamedly stolen from. " -- Emily Soell, Vice Chairman/Chief inventive Officer around the world DraftDirect around the globe "What a treasure chest for direct retailers world wide!

Read e-book online Game Theory and its Applications: In the Social and PDF

Andrew Coleman presents an available creation to the basics of mathematical gaming and different significant functions in social psychology, choice thought, economics, politics, evolutionary biology, philosophy, operational study and sociology.

Extra resources for And Now a Few Laughs from Our Sponsor with CDROM

Example text

Uh, freshness from escaping, how can I instruct my breweries back home to imitate Piels beer and create a beer of our own exactly similar to it? BERT: Ya can’t. It’s impossible. RUSSIAN: [Talking/arguing with the translator] TRANSLATOR: He says, give me five years and I will do it! Do you wish to bet? BERT: Yes, yes, put your money where your mouth is! qxd 6/3/02 10:23 AM Page 29 D uring Stan Freberg’s half century of brilliant work, he has been called everything from “The Che Guevara of Advertising” by the New York Times to “a marketing genius” by Broadcasting magazine to a “National Treasure” by the Los Angeles Times to a Stradivarius in the symphony of comic voices.

Despite the rampant success of the ads, it wasn’t only the bad taste of the beer that marked a decline in sales four years later. A cold summer in the New York area in 1960 added to flattened beer sales. Trying to avert blame for lagging sales, Young & Rubicam started to question the effectiveness of the popular campaign in October and December of that year. Acting fearfully,Y&R lobbied hard to dump the campaign—despite reluctance by the Piel Brothers client. However, the agency’s efforts were successful.

Piels Beer Scripts © Goulding-Elliott-Greybar Productions, Inc. RUSSIAN-SPEAKING MAN: [Speaking in Russian] TRANSLATOR: He wishes to know why your Piels beer tastes better than that of other American breweries. BERT: Tell ’em, Harry. HARRY: Well, uh, Piels Brothers, here in Brooklyn and Staten Island . . BERT: Brew a beer with extra long lasting . . HARRY: . . brew a beer with an extra long lasting head and that head acts like a seal keeping flavor and . . BERT: Freshness . . HARRY: . . freshness from escaping.

Download PDF sample

And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner


by Christopher
4.3

Rated 4.95 of 5 – based on 9 votes